BUSINESS NEWS

Shabu restaurants forced into price war

The Thai Restaurant Association sees the price war among major shabu brands as reflecting challenges of the sluggish Thai economy, as consumers are increasingly seeking value-for-money dining choices. This price competition is also affecting small and medium-sized restaurant operators. Last weekend, Thai media reported on the launch of Bonus Suki, a new sukiyaki brand operated

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Thailand showcases potential as one of Asean”s top investors in the US

Washington, D.C. — On May 11, 2025, the opening day of the SelectUSA Investment Summit 2025 in Washington, D.C., Dr. Nalinee Taveesin, President of Thailand Trade Representatives, led a high-level delegation from both the Thai public and private sectors to the biggest investment conference in the USA. The mission aims to deepen economic cooperation with

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Sukiyaki battle boils up

As consumers tighten their budgets, leading sukiyaki restaurants are engaging in a price war to attract customers. This strategy has advantages and drawbacks, while the effect on sales can be uncertain. Local suki giants MK Restaurants and Suki Teenoi are going head-to-head in a battle for diners, as the sluggish economy affects purchasing power and

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S&P credit rating cheers Thai government

The government on Tuesday welcomed the latest assessment by global credit rating agency S&P Global Ratings, stating that the rating reflected confidence in the country’s economic management. S&P on Monday affirmed Thailand’s credit rating at BBB+ and retained its stable outlook for the country. The agency projected Thailand’s gross domestic product (GDP) growth at 2.3%

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